No PictureYeah, yeah, we get it. You don’t like your frizzy hair or that double chin, and you look terrible in pictures. You think it’s better to have no picture, lest all the people on LinkedIn see your snaggle tooth or male pattern baldness, right? Wrong! If you don’t have a picture, it makes your visitors subconsciously think that you have something to hide and can’t be trusted. The eyes are the window to the soul, and people want to see whom they are doing business with. LinkedIn is not a dating site, it’s not a competition for your beauty. If anything it’s a competition on your competence! Put a picture up! If it works for the DMV, it’ll work just fine for LinkedIn.
Bonus points if you avoid these other 8 Classic LinkedIn Profile Photo Mistakes.
No Call To Action on ProfileGreat! People have made it to your LinkedIn profile, they’re interested in what you’ve done and like what they are reading. Now what do they do? If you aren’t telling them what you want them to do, chances are they’ll do nothing! Instead, think about creating actionable links and or adding a call to action in your summary section. If you intend to use LinkedIn for more than a digital address book, make sure you’re telling your visitors what you want from them.
Asking People You Don’t Know for RecommendationsThis is a BIG No No….tsk tsk!. First of all, you should be offering recommendations instead of asking for recommendations. But in the case where you do need to ask for recommendations, only ask those people that know you and that can actually vouch for your work performance, expertise, or experience.
If you are sending out recommendation requests to me, and I’ve never met you, done business with you, or heard of you then I know two things about you instantly:
- I know you’re most likely asking other strangers for recommendations, which basically means you’re a spammer, and I’ll probably un-connect with you.
- I know that any recommendations you do have are probably written by strangers, so instantly I know I can’t trust them.
Asking Us To Like Your Facebook PageUgh. This is another move that instantly screams “Avoid me, I’m up to no good!”. Unfortunately, I see this a lot. Getting an email from somebody that says “Please Like My Facebook Page” or “Friend Me on Facebook” drives me crazy. That’s not providing value to me, your visitor!. It is one thing to tell people “If you’d like more information here’s the link to my Facebook page”, that provides value. But asking people to “like” you on other social media platforms does not work. Don’t tell me that you’re just collecting “likes”, because I’m here on LinkedIn to provide real value and create real relationships.
Spamming GroupsThis is sort of a grey area on LinkedIn. Posting in groups is a good way to get in front of a lot of people quickly, but if you’re posting the wrong thing you’re going to be sending your credibility straight down the garbage disposal. I run a group on LinkedIn (Sociable Sales LinkedIn Group – Feel free to join, it’s open to anyone), so I see a bunch of garbage getting posted daily. If you’re going to join a group, be sure to read the group rules before posting anything. A good rule of thumb is to post 4 pieces of relevant, useful, and timely content to every 1 piece of self-published content. Be very, very careful about the kind of content you are posting. Not only will you annoy the group moderator and possibly get kicked out of the group, but the group users as well. Some of those LinkedIn groups are pretty big. Do you really need that many unhappy potential prospects annoyed at you?
Rookies Don’t Accept Every Invite to Connect
Of course, this is a personal choice, but if you are using for LinkedIn to increase your business or sales, you better be trying to strengthen your network, and this means accepting invitations. This is one soap box, I’m always on here at Sociable Sales. And that’s because having a large strong network is the key to your LinkedIn success.